Tuesday, February 28, 2012

How to explore working with a consultant?

How does the process begin and move forward?  

       Consultant conducts initial audit of marketing functions with business owner.

       Results are analyzed; tactics to reach desired goals are established.

       Custom month by month (2 page) Marketing Plan is put into place, scope of work, fees, contract partners and duration of contact are clearly established.    

       Contract is finalized and working relationship is begins. Weekly meeting/communications schedule is set up for the life of formal relationship. Preferred method (s) of communications are established.

       Client’s Marketing Plan progress and effectiveness is monitored. Modify short term and long term strategies/tactics daily. 

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